pricing

pricing public

Low prices = More customers?  Not always

By Marcia Kadanoff

• 19 years ago

pricing public

How pricing interacts with demand and the importance of taking a long-term view

By Marcia Kadanoff

• 20 years ago

pricing public

Getting the Pricing Right

By Marcia Kadanoff

• 20 years ago

pricing public

The price advantage isn’t a number, it’s an attitude

By Marcia Kadanoff

• 20 years ago

leadership public

High vs. Low Disruption

By Marcia Kadanoff

• 21 years ago