Content Marketing is an art while Inbound Marketing is more of the science. Put the two things together and exponential results are possible. Here are 15 great statistics courtesy of Hubspot and Optify that highlight how and why content marketing + inbound marketing are so effective.
Cost effective lead generation
- Inbound leads cost per lead 61% less than outbound leads
- The average cost-per-lead for outbound-dominated businesses is $346
- The average cost-per-lead for inbound-dominated businesses is $135
Make sure you are findable in search
- 75% of users never go further than the first page of search results. Compelling page descriptions can help you stand out
- 46% of daily searches are for research on products or services. The more pages you have, the better chance you have of ranking high
- 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business
- 60% of all organic clicks go to the top three organic search results. Snag one of those spots by optimizing your page titles
Blog regularly and often
- Companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t
- Companies that blog at least 20 times per month generate 5x more traffic and 4x more leads than those that blog only a few times per month
- 36% of daily internet users read 5 to 10 blog posts per day
- Companies that blog have 97% more inbound links than those that don’t. Creating great content is the key to getting inbound links – there’s just no substitute
Pay attention to Social Media
- Companies with 1000+ Twitter followers get 6X more traffic on their websites than those with fewer Twitter followers
- 39% of B2B companies using Twitter have acquired new customers from it
- Businesses with 31 to 40 landing pages get 7X more leads than those with only 1 to 5
- 79% of US Twitter users are more likely to recommend the brands that they follow
